About Webthos: AI High-Performing Single-Purpose Website Strategy Experts for Growing Businesses

The Problem: Facebook ads, Google Ads, and other paid advertising platforms have become increasingly expensive. What used to cost $10 to acquire a customer now costs $40-50, making traditional digital marketing unsustainable for many ecommerce businesses.

Impact on Ecommerce: Small to medium-sized online stores are being priced out of competitive keywords, unable to compete with enterprise-level advertising budgets. This forces businesses to either accept lower profit margins or find alternative customer acquisition strategies.

The Problem: Apple's iOS 14.5+ App Tracking Transparency (ATT) and Google's planned cookie deprecation have severely limited ecommerce businesses' ability to track customer behavior, measure ad performance, and retarget website visitors effectively.

Impact on Ecommerce: Attribution modeling has become unreliable, making it difficult to determine which marketing channels are actually driving sales. Retargeting campaigns, once a cornerstone of ecommerce marketing, have lost 60-80% of their effectiveness.

The Problem: The pandemic accelerated ecommerce adoption, leading to an explosion of online stores. With over 24 million ecommerce websites worldwide, standing out in crowded marketplaces has become increasingly difficult.

Impact on Ecommerce: Product differentiation is harder than ever, price competition is fierce, and customer loyalty is declining as consumers have more options than ever before. Traditional marketing messages get lost in the noise.

The Problem: Global supply chain disruptions, increased shipping costs, and inventory shortages have made it challenging for ecommerce businesses to maintain consistent product availability and competitive pricing.

Impact on Ecommerce: Customer expectations for fast, free shipping remain high while fulfillment costs have increased dramatically. Stockouts lead to lost sales and damaged customer relationships, while overstocking ties up capital.